@book{10766,
	author = {THOMPSON ,  ARTHUR A. JR.  and STRICKLAND III ,  A. J. },
	title = {ADMINISTRACION ESTRATEGICA : CONCEPTOS Y CASOS.},
	publisher = {MC GRAW HILL, },
	year = {2001},
	address = {MEXICO :},
	edition = {11. ed. }
}