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  <titleInfo>
    <title>Fundamentos de Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Armstrong, Gary</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Pearson Education</publisher>
    <dateIssued>2003</dateIssued>
    <edition>6a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>600 p.</extent>
  </physicalDescription>
  <subject>
    <topic>ADMINISTRACION</topic>
  </subject>
  <subject>
    <topic>ESTRATEGIAS DE MARKETING</topic>
  </subject>
  <subject>
    <topic>PROCESO DE MARKETING</topic>
  </subject>
  <subject>
    <topic>MERCADEO</topic>
  </subject>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <classification authority="ddc">658.8 K874f6 </classification>
  <identifier type="isbn">970-26-0400-1 </identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">UCA </recordContentSource>
    <recordCreationDate encoding="marc">050625</recordCreationDate>
    <recordCreationDate encoding="marc">000000</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250912115020.0</recordChangeDate>
    <recordIdentifier source="MX-SIABUC ">4309 </recordIdentifier>
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