@book{11626,
	author = {HAIR ,  JOSEPH F.  and BUSH ,  ROBERT P. y ORTINAU ,  DAVID J. },
	title = {INVESTIGACION DE MERCADOS : EN UN AMBIENTE DE INFORMACION CAMBIANTE.},
	publisher = {MC GRAW-HILL, },
	year = {2004},
	address = {MEXICO :},
	edition = {2. ed. }
}