@book{9747,
	author = {Hoyos Ballesteros ,  Ricardo },
	title = {Plan de marketing : Diseño, implementación y control con enfoque en gerencia de mercadeo },
	publisher = {Ecoe Ediciones ,},
	year = {2019.},
	address = {Bogotá ,  Colombia :},
	edition = {2a ed.},
	url = {https://catalogo.uca.ac.cr/cgi-bin/koha/opac-retrieve-file.pl?id=280f9d4917b96dbecb2a87dd7404d1b3}
}