| 000 | 00933nam a2200301 4500 | ||
|---|---|---|---|
| 001 | 8016 | ||
| 003 | MX-SIABUC | ||
| 005 | 20250912114059.0 | ||
| 008 | 050711s2019 d | ||
| 008 | 0000002019 0000000000 00 | ||
| 020 | _a978-958-771-719-8 | ||
| 040 | _aUCA | ||
| 082 | _a658.8 H868p2 | ||
| 100 | _aHoyos Ballesteros , Ricardo | ||
| 245 | _aPlan de marketing : Diseño, implementación y control con enfoque en gerencia de mercadeo | ||
| 250 | _a2a ed. | ||
| 260 |
_aBogotá , Colombia : _bEcoe Ediciones , _c2019. |
||
| 300 | _a152 p. | ||
| 650 |
_aMERCADEO _a |
||
| 650 | _aMARKETING | ||
| 650 | _aPLAN DE MARKETING | ||
| 650 | _aGERENCIA DE MARKETING | ||
| 856 | _uhttps://catalogo.uca.ac.cr/cgi-bin/koha/opac-retrieve-file.pl?id=280f9d4917b96dbecb2a87dd7404d1b3 | ||
| 901 | _a1 | ||
| 902 | _a8016 | ||
| 942 | _c1 | ||
| 999 |
_c9747 _d9747 |
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